Nook HD+

Barnes and Noble

The package Uneka developed for the NOOK HD+ does more than simply protect and transport – it showcases. This groundbreaking design literally elevates the product as the consumer opens the box to create a real-world HD experience and an immediate “wow” feeling even before they turn it on.

Stand out, fit in, interact, and protect.

This elegantly simple hinged rigid box with a creatively engineered molded-pulp insert also provides outstanding, yet unobtrusive protection for the tablet. The all-paper solution is both environmentally friendly and cost-effective, while complementing the high-end nature of the device.

With this design, we created motion without mechanics and made what seemed an impossible task both possible and beautiful.

Alienware LAN case

Dell

An idea spawned by Dell’s Alienware Gaming division turned into a super cool carrying case targeting users that play at LAN parties. Alienware wanted an arresting case that enhanced and promoted the Alienware brand and created intrigue and interest for the players that carried it.

An out-of-this-world design.

While industrial design is at the heart of all that we do, the Alienware LAN case took these skills further with its expanded engineering requirements and parts integration. In developing the case structure and detailing, we took the geometry and design elements from the laptop itself to extend the brand throughout the LAN experience.

The details bring this product to life. The two-shot molded handle features graphic elements that feel uniquely like Alienware. We also integrated a PCB board and magnetic switch into the design so that when the user opens the case, the Alienware head lights up and glows. Internally, we incorporated molded, polypropylene foam to protect the laptop and accessories wherever the user’s gaming adventures take them.

Slice

Slice Inc

When a new product line comes on the market ready to make its mark, Uneka looks at things from a different perspective to provide packaging advantage. For Slice, we have integrated their unique brand device into a variety of form factors to create a unified line and on-shelf presence.

Building in the brand.

Ranging from a simple, PET or rigid box to a combo box/sleeve construction or folding cartons and die-cut foams, the Uneka team has created a system for Slice’s state-of-the-art cutting products that sets them apart. Our challenge was to integrate a core angled branding element into each package. For the rigid box, the corner is cut off showcasing the slice. The unique scissor box incorporates a white paper and die-cut cross-link foam interior with a clear PET sleeve that showcases the same sliced corner.

Branding is everything for this line. Across the line, we have cost-effectively integrated the branding into the structure to create an unmistakable opening experience.

Astro

Astro Gaming

When renowned San Francisco design agency Astro Studios called Uneka to help them design and manufacture a line of packaging for their new line of gaming audio gear, we jumped at the chance. From interesting opening options and dramatic graphic treatments to some of the most challenging elements to manufacture, we got to truly push the limits with these packages.

Engineering a dramatic experience.

Bringing our packaging design expertise to gaming products created by the industrial designers at Astro was an incredible experience. Across all of the designs we used a rigid box construction with a twist — an unusual opening experience. This ranged from diagonally hinged boxes to triptych door reveals. The paper-wrapped rigid box exteriors and interiors featured cool, intricate graphics that fit the Astro Gaming line and required flawless execution in manufacturing. Elegant details like magnet closures and ribbon pull-tabs gave all of the packages the distinctively high-end, engaging feel that Astro was going for.

Nook Accessories

Barnes and Noble

Uneka has designed and manufactured packaging across the NOOK line. Being entrusted with creating a sustained branded experience for everything from devices to charging docks, headphones, speakers, cables and car chargers has been a point of pride for our company.

Engineering all the details.

Extending the NOOK branding into its accessories products has involved a broad use of design disciplines. Our work has included developing package structures, rendering images, and engineering custom-molded inserts to ensure consumers get the best branded experience possible.

The Looxcie 2

Looxcie

For this package we had a clear objective — fun, new, and different, just like the Looxcie 2 itself. The new, portable video camera is unlike anything else on the market, and needed a package that really showed it off.

Getting a better view.

When consumers see the Looxcie 2, it’s clear they’re in for a different kind of video experience. Enabling that experience on the shelf was one of our key objectives. In this design, the Looxcie 2 a clear, plastic clip makes it look like the camera is floating in the middle of the package. This unique design lets consumers see the camera from almost every angle – giving a real look at its size and simplicity. This is surrounded by a custom-molded, black pulp, multi-part box with a clear window to ensure the Looxcie 2 is the center of attention.

To avoid cluttering the package with printing, product information is included on four printed labels around the edges and the back of the box. With the Looxice 2 package, we mixed green approaches with high-tech styling to create a very now and very noteworthy design for this new video option.

Beats Studio

Beats by Dr.Dre

Bold, sleek, and simple. And delivers a big statement. The packaging for the original Beats by Dre was designed to reflect the stand-out product inside.

Designing a legacy.

When Beats by Dre first hit the market, they were an instant icon. The DNA of the original packaging is still used today as a model for new lines and new upgrades to the headphones. We created the signature red, hinged rigid box with a simple Beats logo to give the impression of being effortlessly cool, while standing out in the crowd. Just like the Dr. himself.

The Party Speaker

Nixon

With the Stylus packaging as a model for the family of products, Nixon looked to revamp the TPS Special Edition. Using the same opening experience and familiar form factor, Nixon wanted the TPS to stand out on its own merit, while still feeling like part of the family.

Second in line and first in style.

The TPS box is a unique addition to the Nixon line because it holds The Party Speaker—a very cool, rectangular Bluetooth speaker—rather than headphones. To create a family feel, the white exterior box is the same height as the Stylus products and uses the interconnected side doors to display imagery and messaging when opened. This signature element of the Nixon opening experience reinforces brand value and builds connection.

Inside the box, two custom-molded, plastic trays glued to the paper insert wrap all the way around the speaker, securely holding it in place for optimal protection. When the panels are opened, the consumer gets a peek into Nixon and a quick glance at the speaker itself. It’s a simple yet smart design that builds excitement and branded anticipation.

Nixon Line

Nixon

After seeing the great things happening with the Stylus and the TPS pacakage, Nixon wanted to expand its efforts to give the entire product family an updated unboxing experience. Using the same wrapped box concept to display the Nixon brand, the packages for its other headphone and ear bud products now all feel like part of the family.

A smart, stylish family.

The remaining XX products draw upon the distinctive interior paper-wrapped tray design developed for the TPS. One of the most critical components was ensuring that the Nixon-branded graphics appear through the window, which was what made using paper so important.

Inside these packages, a sturdy, foam-backed graphic card or paper covered tray works triple time as the structural element that hold the product securely in place, the stylish cover that keeps cords discreetly out of sight, and the window into the branded Nixon experience. Across the entire line, we were able to eliminate the unboxing annoyance of twist ties and still keep the product securely in place using strategically placed foam or paper scaffolds.

With the same side panel wrapping and opening experience as their predecessors, these pieces feel like family, but with their own individual style.

Stylus

Nixon

For the newest product in Nixon’s growing audio line, the company wanted a fresh feeling package to capture on-the-shelf attention and align with its brand aesthetic. Uneka developed the Stylus package to showcase the product and deliver a branded unboxing experience.

Cool design and the start of a system.

In addition to wanting great looking packaging for their Stylus product, Nixon also wanted to use this development exercise as a jumpstart for updating all of its product packaging.

The solution was simple. The interior panels of the Stylus package are a door to the world of Nixon with their photo collage treatment and immediate access to the headphones. When the user pulls the headphones out, they surround a pillar that houses the accessories and that can be used as a stand for the headphones to kick it on their desk when they hit the pause button.

By literally designing the Stylus package from the inside out, we created a powerfully cool unboxing experience with ongoing impact.