Nook HD+
Barnes and Noble
The package Uneka developed for the NOOK HD+ does more than simply protect and transport – it showcases. This groundbreaking design literally elevates the product as the consumer opens the box to create a real-world HD experience and an immediate “wow” feeling even before they turn it on.
Stand out, fit in, interact, and protect.
This elegantly simple hinged rigid box with a creatively engineered molded-pulp insert also provides outstanding, yet unobtrusive protection for the tablet. The all-paper solution is both environmentally friendly and cost-effective, while complementing the high-end nature of the device.
With this design, we created motion without mechanics and made what seemed an impossible task both possible and beautiful.
