Culinary Social Media for Cultural Authenticity
With a plethora of available options for restaurants and available, it’s extensive trial and error to find the particular authentic taste we are all longing for. MuseBouche is a culture-centric food and restaurant review community that shares knowledge of authentic cultural experience.
Project Overview
Content Driven
Experience
Identifying the content types and stratigizing the backend to front end display for articles, reviews, search results, and profile.
Community
Development
Detailed wireframes to see various ways to participate in community.
Bon Apppetite
Mood
Worked with multiple moodboards to see spectrum of styles and look into cultural representation in iconography.
Quality
Assurance
Testing responsive layout, flows for staff published articles and user published contents.
Discovery
Content Focused Community Structure
In order to utilize the existing inventory of contents and stratigically construct the information architecture , we defined their content types. We discovered that the community had four distinctive categories and these categories were the opportunity to expand the MuseBouche community. There was a clear path way towards our goal to let users participate and engage in sharing culture.
Wireframes
Communication Tools with Community Members
Depending on the type of content, users will go through four different input experiences. Each experiences share the interaction design principle, not only for the cohesiveness but the user’s familiarity to that pattern. The published contents are currated by the user’s culture and are displayed in a grid layout to mimic a newspaper for a sit-back-and-read feel.
Aesthetics
Visual Strategy for Multiple-User-Generated Content
To produce a culinary mood, we styled the interface to have an organic, textured look. MuseBouche expressed their identity with orange as accent color and subtle organic paper texture that is inspired by herbs and spices.
Photography played a significant role in displaying the authenticity of the site. Articles are required to have a photos to be featured in the homepage.
Conclusion
To polish the details, we connected with MuseBouche in-house developers and conducted a visual and interaction QA session. From checking the media query, responsive design, and follow through with real contents, our dynamic teamwork was able to accomplish the launch by the deadline.
